Remember when you made that New Year’s resolution to maintain a great work-life balance, focus on professional development, and keep your inbox clean? My best guess is that it lasted no more than two weeks before you stopped attending webinars, began ignoring those 150 unread emails, and found yourself compiling those last round of
truly necessary edits at 8pm, all while dreaming of that Wednesday Thursday glass of wine. Don’t lie – you are probably multitasking while reading this blog.
You are not alone. Marketers, by nature, are passionate about creativity, building something from scratch, and thorough analysis. But, we must balance this with the ever growing pressure for marketing to deliver ready-to-buy leads (or potential customers) to sales, faster. It’s when these two are out of balance, that we slowly (or quickly) spiral into a depression questioning the value of our role and efforts.
We’ve all been there at some point and while it may seem easier to just get through your to-do list faster, you are doing yourself and your company a disservice. You need to change and you need to help your sales and business counterparts change. But, you can only do that if you are well-versed in what marketing you should and shouldn’t be doing. If you can focus on fewer, but more productive initiatives that are cutting edge, you are more likely to please your business and sales execs while also feeling a greater sense of value. Stop being an order taker!
Where to Start? How about Professional Development?
First, reprioritize your tasks to focus on what will impact sales (Need help with this? Stay tuned next week!). Second, make learning a priority. Carve out 15 minutes on your calendar to learn about key marketing trends. Subscribe to news channels or your favorite blog. Don’t know any? Here are a couple to consider:
- Seth Godin’s blog: Well known blogger in the industry.
- Hubspot: Great for resources.
- MarketingLand: Good site for some quick news, marketing examples and more.
- Google Alerts: At the very least, set up some google alerts on marketing keywords that you’d like to learn more about.
Lastly, update your resume as you go to include everything that you’ve learned. It will allow you to reflect on the skills you have and what you enjoy about marketing, which in turn will help you pursue the right career path. There are many facets to marketing. If you are unhappy in your current role, it’s time to consider another area of focus that you would enjoy. Need a resume face lift? Feel free to copy mine. It’s not perfect, but it’s clean. Download it here: Marketing Resume Template.